University of California, Los Angeles
Utilizing Bayesian Improved Surname Geocoding (BSIG) to Explore California’s Diverse Electorate
Michael Rios’ presentation outlines the use of Bayesian Improved Surname Geocoding (BISG) to analyze California’s diverse electorate. BISG combines surname analysis with census block data to estimate a voter’s race and ethnicity, especially where self-reported data is unavailable. It has proven effective in identifying Latino, Asian American, and Pacific Islander voters and is validated through comparisons with self-reported race data. The method is used to assess voting patterns, turnout rates, and demographic characteristics at various geographic levels to better understand California’s electorate.
University of Southern California
Dr. Mindy Romero’s presentation focused on improving voter engagement for the 2024 election, particularly among underrepresented groups like voters of color and young voters. She highlighted key barriers to voting, including low registration rates, insufficient outreach, and a sense of disconnection from politics. CID research shows that many voters are unaware of voting options, and messaging emphasizing community empowerment and voting safety was especially effective. Dr. Romero recommended more targeted outreach, thoughtful messaging, and clearer voter information to help increase turnout and ensure that all groups feel included in the political process.
California State University, Sacramento
California State Voter Experience Survey Report
Dr. Christopher Towler’s presentation on the 2023 California State Voter Experience Survey highlighted key findings on voter awareness, engagement, and trust. The survey showed that many respondents, particularly Black and Latinx individuals, were unaware of the Secretary of State’s role in elections. Voter registration and turnout rates were higher among White respondents compared to other groups. While social media was a trusted information source for some non-White voters, email and text were generally distrusted. Towler emphasized the need for better voter education and efforts to build trust in the voting process, especially within the Latinx community.
